Caravan World and Prime Edge Odyssey: Where High-End Craftsmanship Meets Unmatched Customer Care

Located in Chevallum, QLD, Caravan World has been bringing top-tier caravans to Australia’s most discerning buyers for the past three decades. Luke Amendolia, Caravan World’s Dealership Manager, has spent 20 years honing his expertise in the industry, and it was this drive for quality that led him to partner with Prime Edge. Today, Prime Edge stands as a flagship brand within Caravan World’s premium selection, offering luxury, customisation, and durability through models like the Odyssey.

“When I came across the brand, it just shone; it was absolute perfection,” Luke says. “Even when it came through the door, it was better than nine out of ten vans I’d come across.”

I caught up with Luke at the www.OnlyVans.com.au 2024 Caravan and Camper Excellence Roundup to talk about these luxury newcomers.

Prime Edge: Delivering on High-End Standards

Luke’s decision to stock Prime Edge was fuelled by a search for a brand that could consistently meet his high standards and exceed customer expectations. “In my business, I need something high-end,” he explains, emphasising Prime Edge’s dedication to constant improvement. “The boys are hungry… they’re looking for the best materials, the best components,” he adds, noting that Prime Edge’s commitment to quality has only deepened in the three years since they began working together.

A full off-road model, the Odyssey is offered in a range of sizes and configurations, from an 18’6” type-C couples caravan to a 24’ family bunk model, with weight capacities between 3.5 to 4.5 tonnes. The Odyssey’s flexibility has also given it broad appeal, with buyers ranging from seasoned caravanners looking for their ‘end-game’ van to first-time buyers seeking a premium experience, the likes of which Prime Edge is uniquely positioned to offer them.

Customisation Meets Capability in the Odyssey

Additionally, customers are drawn to both the Odyssey’s high-end components and its extensive customisation options. In the upper end of the market that Caravan World caters to, Luke notes that buyers are increasingly well-researched and selective, and the Odyssey’s quality speaks for itself. “When we sit down and go through the componentry, it really comes out on top,” he shares.

And for customers who want custom touches, Prime Edge is more than willing to go beyond the brochure options. “If anyone wants to veer away from what’s on the brochure, it’s not a problem at all,” Luke says.

High-End Self-Sufficiency for Adventurers and Explorers

Part of the reason for Prime Edge’s success, and why Luke sent the Odyssey along to the Roundup, is its dedication to off-grid capability and true self-sufficiency, something that is becoming the number-one desire for modern buyers. “When you come across a brand like Prime Edge where every van has an inverter and can run the air conditioner in the bush, it just becomes the norm,” Luke explains.

As buyers become more educated and search for the perfect caravan to meet their needs, so Prime Edge’s customer base expands. “You can have families travelling Australia or doctors who really want something high-end,” says Luke of the Odyssey’s customer base.

Building Customer Trust Through Unmatched Service

For Luke, the relationship with Prime Edge isn’t just about selling caravans—it’s about fostering trust and knowing that, as a dealer, the brand has his back. “They’ve built a near-perfect caravan at an unbelievable price point,” he says but notes that it is Prime Edge’s commitment to customer service that truly sets it apart. “When the customer has a question or wants to go to the factory for a walk-through, or if they have any warranty issues, it’s actioned that day.”

In an industry where after-sales support shapes customer loyalty, Luke knows that delivering quality service is crucial. “If you can get a great product with great backup service, they’ll [the customers] never leave the brand, they’ll be back one after the other, and they’ll bring their friends,” he shares.

Looking Ahead: Innovation and Growth at Prime Edge

With a shared dedication to continuous improvement, Luke believes that Caravan World and Prime Edge are at the “pinnacle” of what’s available in the caravan industry. His team at Caravan World is constantly researching new materials, technologies, and features that can elevate the caravanning experience. “We’re always Googling, always looking for the next best thing,” he says, describing the partnership with Prime Edge as a collaborative effort to push boundaries and introduce new innovations.

As Luke and his team look to the future with Prime Edge, there’s a sense of excitement about what’s to come. “We’re on such a good journey with the product,” he says, confident that the collaboration with Prime Edge will continue to elevate Caravan World’s offerings in the high-end market. With Prime Edge’s dedication to quality and Caravan World’s commitment to customer satisfaction, this partnership is set to offer Australian caravanners an unparalleled experience on the road.

To explore the full Prime Edge range, head to www.onlyvans.com.au/for-sale/make/prime-edge

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