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2024 Caravan & Camper Excellence Round Up - Green RV - Snowy River
At Green RV, the Snowy River brand has become a powerhouse in the Australian caravan market, capturing the attention of buyers looking for quality and value. As Jarred Doyle, Sales Manager at Green RV, explains, “Snowy River is now the second-biggest manufacturer in Australia, just behind Jayco.” This rise in popularity is a direct result of Snowy River’s commitment to innovative, customer-focused design.
The Appeal of Full Composite Construction
Much of Snowy River’s success comes from its use of full composite construction, a feature that has become a top priority for today’s buyers. “They’ve invested resources, money, and time into the product,” Jarred says, explaining how the brand’s durable composite-built design offers the value and quality that modern buyers want. With a following that’s only grown over the years, Snowy River has built its reputation on a foundation of durability and competitive pricing. “In terms of value for money, inclusive of build quality and finish, it’s a product that’s very hard to beat in the Australian market,” Jarred adds.
According to Jarred, buyers are arriving at Green RV ready and well-informed, often with Snowy River already on their shortlist. “The following that Snowy River has in today’s world is massive,” he notes, reflecting how this strong reputation has made the brand a trusted name for a broad range of caravanners.
The SRC-17: Compact Yet Feature-Packed
One of the standout models in Snowy River’s lineup is the SRC-17, a single-axle van that offers a surprising amount of comfort in a compact design. The SRC-17 has quickly become Green RV’s best-selling single axle, and for good reason. “People are realising that the majority of their time is spent outside. They don’t need this big whopping van—the smaller vans have got the majority of what the bigger vans do,” says Jarred. This demand for compact yet well-equipped models has made the SRC-17 a hit with buyers who want ease of towing without sacrificing essentials.
The SRC-17’s appeal reached new heights when Snowy River responded to feedback by reconfiguring the kitchen layout, allowing for the addition of a 175L compressor fridge. Previously, this model could only support a smaller 90L fridge, but this upgrade “took hold of the market,” Jarred says, especially among those looking for a smaller van with high-end amenities.
“In a 17-foot van, that’s what the consumer wants,” he adds, noting that buyers today seek options like island beds and full ensuites in compact, lightweight vans.
Broad Appeal and Growing Off-Grid Options
The SRC-17’s versatility has made it a popular choice across demographics, from retirees and families to “weekend warriors” and festivalgoers. Built with a focus on lightweight construction, it’s also suitable for those with smaller tow vehicles, reducing wear and tear on their vehicles without compromising on comfort.
Snowy River has also stepped into the off-road and off-grid market, offering buyers more versatility for remote travel. “They’ve gone to enter themselves into the off-road market as well to be able to offer a true off-road van with off-grid living options at an affordable price,” says Jarred. This expansion allows Green RV to meet the needs of adventurous buyers who want a van that’s ready for more rugged terrain.
Snowy River’s Commitment to Quality and Growth
Snowy River’s ability to adapt and improve is a key reason for its rapid growth and customer loyalty. With models like the SRC-17, the brand has proven that a compact caravan can still provide everything needed for comfort and convenience on the road. As Jarred sums it up, “They’re never going away, they’re committed, they’re hungry, they’re driven.”
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